Structure
- One page per practice area, written for the client’s situation
- One profile per attorney: photo, admissions, education, focus
- An about page describing how the firm works
- A contact page for each office with map and hours
Getting the inquiry
- Phone number in the header, tappable on mobile
- A short consultation form: name, contact, type of matter, brief description
- A notice not to send confidential information before engagement
- What happens after the form is sent, and how soon you respond
Disclaimers and notices
- Content is general information, not legal advice
- Contacting the firm does not create an attorney-client relationship
- “Attorney Advertising” where your state requires it
- No promises or implications of results; check your state’s rules on testimonials and past outcomes
Technical
- Mobile PageSpeed in the green
- Legal service schema markup
- Name, address and phone identical to your Google Business Profile
- Redirects from every old address if you are redesigning
See how we apply this on our page about websites for law firms.