The emergency test
Open your site on a phone using mobile data, not Wi-Fi. Can you call your own business within three seconds, with one thumb? If not, urgent customers are calling someone else.
Must-haves
- Fixed call button on every mobile page
- One page per service: “AC repair”, “water heater installation” and “roof replacement” are separate searches
- Service area page: the towns you cover, listed once and clearly
- Hours and emergency availability stated plainly
- License number and insurance in the footer
- Photos of your own crews and jobs
- A short request form for non-urgent work
- Financing or maintenance plans if you offer them
What to avoid
- A page for every town with the same text. Google treats near-identical location pages as spam.
- Stock photos of models in hard hats. Customers can tell.
- Chat widgets and pop-ups stacked on each other. They slow the page and cover the phone number.
Measure it
Set up tracking for calls and form requests so you know which pages earn their keep. Then check speed with our free audit.