Guide

Core Web Vitals Explained for Business Owners

Core Web Vitals are three measurements Google uses to judge how a page feels to a real visitor: how fast the main content appears (LCP), how quickly the page reacts to a tap (INP) and how much the layout jumps around while loading (CLS).

The three measurements

MetricPlain meaningGood
LCP, Largest Contentful PaintHow long until the biggest thing on screen, usually the main image or headline, is visible2.5 seconds or less
INP, Interaction to Next PaintHow long the page takes to respond after a tap or click200 milliseconds or less
CLS, Cumulative Layout ShiftHow much content moves unexpectedly while the page loads0.1 or less

Why Google cares

These numbers describe frustration. A slow LCP is staring at a blank screen. A poor INP is tapping a button and nothing happening. A high CLS is tapping the wrong thing because the page jumped. Google includes page experience among its ranking signals, and visitors notice it whether Google does or not.

Lab data and field data

PageSpeed Insights shows two things: a lab test run on the spot, and field data collected from real Chrome users over the previous weeks, when your site has enough visitors. Small sites often have no field data yet. That is normal, and the lab test is the guide.

Typical fixes

  • LCP: compress and correctly size the main image, remove sliders, use faster hosting.
  • INP: remove unnecessary scripts and heavy page-builder code.
  • CLS: give every image and embed a fixed size so nothing jumps.

See how fast your site really is

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